Target Audience Questionnaire

To find our target audience I have produced a questionnaire to find out what people like and then exploit this information in our Soap Opera trailer. This is what my questionnaire looked like:

I then printed out 50 copies of this questionnaire and asked 10 members of each age group stated and within those age group 5 were male and 5 were female. I then personally distributed and compiled the data into an Excel document and made a visual representation for each of the quantitative data questions I asked.

Here is the Excel document I made in which I then turned into .jpg files by using Macromedia Fireworks:

In question 5 there are more than 50 answers in it because most people actually watch more than one soap at the same time. This is a great finding because it tells us that people watch a variety of different soaps and not just one. This allows us to be able to make a space in the market that will be watched as we now know that people do not only stick to one soap opera.

For question 3 since it is a qualitative answer I will give an explanation to what most people have wrote in their questionnaire. Socio-economically speaking most people that answered the questionnaire we in the D, C1 and C2 scale area. The small minority were B and A. Also no one in the E section had admitted to watching soap operas.

Also for question 6 since it is a qualitative answer I will give another explanation to what most people have wrote in their questionnaire. In Emmerdale most people were interested in a man that has just recently confessed to being gay and has gotten into an accident with his first boyfriend. In neighbours people were interested in another male character admitting to being gay and then breaking up with his girlfriend. 

The results of my questionnaire have shown that people between the early twenties and mid thirties as there seems to be a gap in the market for this age range according to my questionnaire as the most popularly watched soaps are Coronation Street and EastEnders which are mainly aimed at an older audience.

Scott