Analysis of Eastenders trailer

A sooap opera is an on going episodic work of dramatic fiction presented in serial format on television. it got the name "soap" because many of the original sponsors were soap companies.

 The soap opera trailer i'll be analysing is from Eastenders "is peggy still under his control

• This trailer breaks many of the conventions of soap trailers.
• First of all it doesn't show any actual footage of the the soap eastenders.
• The way it has been laid out show's some suspense. The black background show's this.
•  We see Peggy dressed up, and looks from the upper class, her clothes and expensive jewellery reavelas her dominant class, however later on in the trailer we see this his being taken away and the man is standing infront of her. It shows an ironic scene because if the new audiences who do not know about this soap won't know what is going on.
• it breaks the realism to which soaps are normally confined as there has been the use of green screen. The scene has been set in a studio.
• The slow eerie music tells us that something is wrong, and we realise this when near the end a voice over says "is peggy still under his control" . This helps bring revenue.
• According to Geraghty emphasis on the central women helps bring invited support from the audience and this is exactly what is going to happend with this soap trailer.
• According to Brown soap operas are mainly aimed at female even though many males enjoy watching them. Mainly because the sponsors were soap. This trailer starts of by showing a women and we can see that this is aimed at a  women.
• feminists say that men dominate women, and the heading of this which emphasises on a man controlling a woman shows this.

In the end the well known EastEnders’ usual establishing shot is used as well as their iconic introduction music which is a convention of soap operas. This allows those that do not usually watch EatEnders to know that this is an EastEnders trailer



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