Poster Research

       For my part of the ancillary poster research I have decided to analyse a poster of the programme called Reaper as it has a similar target audience to ours. 

Analysis

       Firstly there are two distinction in font style. The writing that uses a direct mode of address in the centre of the poster that says 'Are you ready?' uses a very informal and rebellious font as that is the sentence which is supposed to grab their target audience. Then the other more formal font gives basic information such as time, date and which channel the show is on. It is easy to read and keeps to the top and bottom of the poster so that it does not distract the audience from looking at the picture which advertises their programme. There is also a constant use of logos in this poster as there are two on the poster. The first is the logo for the show which is on the bottom left hand corner and the second is the channels name which is at the top. The poster's picture is very symmetrical as there is a couch that if it was not for the flames would be symmetrical. The characters sitting on the couch are equal distance from each other and both sitting in a similar way that already makes themselves slightly symmetrical as their hands are together no at different angles. Behind the two on the chair is a man in a suit that has his hands on their shoulders to the outside of the chair making it look even more symmetrical. Red is their iconic colour which is used to insinuate concepts such as danger, action, passion and excitement. Also for people that know what the television show is about the red also insinuates hell as the show is about working for the devil, this meaning is anchored down with the flames coming out of the couch. Clothing worn by the characters are geared towards their target audience as the two sitting on the couch are wearing clothes such as jeans, shirts and jackets which allows their target audience to identify with them. Binary opposites are used behind these two as the man behind them representing the devil is wearing a formal suit which represents things such as authority which labels him out as the enemy. All the characters are looking at you the audience so that they make a connection with the person looking at the poster (The character on the right hand side of the couch is peeking at you at the side of his eyes). Lastly there is use of facial expressions to help convey their situation as the two people sitting on the couch have pained expressions on their faces and the devil behind them is smirking as if he knows something they do not.

Points of Interest

• Use basic fonts for information such as date, time and which channel the programme will be on.
• Use a sentence that will grab the audience (E.g. Are you ready?).
• Use logos (Yours and the channel it is showing on).
• Use symmetry (Not perfect symmetry though).
• Make sure you have an iconic colour.
• Make the characters look at YOU.
• Make sure the clothing fits in with our target audience.
• Try and have facial expressions.

Scott