Logo update

We have changed our logo slightly as the E4 logo was on the wrong side of the screen and was the wrong colour.
This is the refined version of our logo which will be placed at the end of our trailer. 


Shannon, Scott

Green Screen filming

We will be filming the majority of our trailer using the green screen on December 1st and we have booked the studio for during our lesson time. We will be getting our actors in and after we have got all the footage we need we will be getting our photographs for our ancillary task.


In the following lessons we will be editing our footage together with the footage we already have of our audience, creating our T.V. listings magazine cover and poster.


Shannon

Our logo

We took extra time outside lesson, during college hours to get together and design a logo and the ending title for our trailer. We used Live Type to create our logo. We made a first draft which looked like this:

First Draft

After receving some feedback on it from various people in our class and our teacher, we decided to change the font and colour of our text because they felt that these were not suitable or appealing to our target audience. However everyone we talked to about our logo said that they liked the background and so we have decided to keep that. We are also adding the E4 logo to our final logo design as a way to make it look authentic.
Final



This is our final logo design and the feedback we have received on it is good. The people whose opinions we asked said that the colour and font were much more suitable for our target audience. We intend to place this at the end of our trailer.

Shannon, Scott, Hawa

Background Trial

We made a background to place behind our characters for the trailer. We shot some footage in order to see  what it really looked like and what changes we had to make.

Instead of using this background we have decided to make it look less fancy and are opting to just have a simple one wall background. We have also noticed that the blues are a bit too bold and distracting from the subject and therefore we have decided to tone down the blues in the background.

Shannon, Scott, Hawa

Progress Report-Hawa

On Friday 19th november at 12.15 we had booked the college theatre to film the audiences as that was the only time available we could get with the audiences. We had to take long shots and close ups on them whilst we made them shout various comments for our trailer. For our trailer the the casting characters are Shannon and Scott, therefore when shooting the stage shots i''l be handling the camera the most so Shannon and  Scott did most of the audeince shots. I helped Shannon handle the camera.

Hawa

Demographic and Psychographic profiling in relation to our target audience

Demographic profiling

This involves separating people into social classes. This is based on certain criteria on which separates people.

• Gender: We are mainly looking to target females as the majority of people who watch soap operas are female, but we also hope it will appeal to male audiences. 
• Race: We are primarily targeting caucasians but we hope to represent other ethnicities in our trailer such as muslims. This is so that our audience is not alienated.
• Age: We are looking at targeting teenagers to people in their mid-twenties. So our target age range is between 16-25. This is because our brand identity is going to be similar to that of Hollyoaks which has a similar target audience.
• Socio-Economic Status: Since our age range is 16-25 and the majority of these people will most likely be in full time education or starting a career we are primarily targeting groups C2-E

Uses and Gratifications Theory

This theory is used to understand why people like media texts as they offer a wide range of fulfilling experiences.There are four reasons in this theory given by Katz, Blumler and Grevitch. McQuale in 1983 stated in relation to this theory that the audience is active and they use the media to gratify their needs. The reasons given are:

• Personal Relationships - The audeince talk and discuss the media text which is beneficial as it will help reach a wider audience. Some issues focused on in the soap will prompt debate and discussion.
• Personal Identity - The audience use media texts to discover who they are. They generally identify with particular stars and characters. In our soap we hope that the audience will be able to identify with our characters as the particular issues we  are tackling effect so many of the general public and therefore they will be able to relate to the characters.
• Escapism - This helps the audience to escape the reality of every day life using the soap as a form of entertainment, a way to relax and fill some time.
• Surveillance - This helps the audience to gather information to satisfy their curiousity and learn how to deal with certain issues within their life which a character may be going through in the soap through watching them.

Young and Rubicam
This theory identified four main groups of people based on there characteristics. These are:

• Mainstreamers - This concerns the majority of the audience and they enjoy familiarity and security so that they are not disappointed. They tend to respond to the bigger brands as they know they are reliable and trustworthy.
• Reformers - This concerns people who want to make the world a better place. They are independent and socially aware
• Aspirers - This concerns people who want to achieve the best they can and reach a higher status. They like things which are modern and trendy.
• Succeeders - This concerns people who have reached a high status and they enjoy being in control and enjoy to have the latest product

Our soap will mainly be aimed towards mainstreamers because they enjoy having a set routine and as we want our soap to be popular with a lot of people mainstreamers would be ideal as routine is important to their lifestyle. As they also like big brands and security, and are already familiar with soap operas they know that soaps are trustworthy, secure and offer familiarity due to the fact that soaps tackle issues common in society and are set around family and familiar places such as the pub and home.

Shannon

Target Audience

Using the results of our questionnaire we found that more adult working age (25-45) watched soap operas such as Coronation Street, EastEnders and Emmerdale.
Younger people that are students or just entering employment (16-24) showed interest in watching soaps that targeted issues such as homosexuality, teenage pregnancy, STD and discrimination. Members of this group that watched soaps were more interested in soaps like Hollyoaks. For this reason we have decided that we would like to create a soap aimed towards the younger generation. We came to the decision that we would include two of the four issues that the 16-24 group were interested in seeing soap operas tackle and chose to incorporate the issues of teen pregnancy and homosexuality into our trailer especially the issue of homosexuality which has been a very prominant issue within all the soaps in recent months.

Shannon, Scott, Hawa