Logo update

We have changed our logo slightly as the E4 logo was on the wrong side of the screen and was the wrong colour.
This is the refined version of our logo which will be placed at the end of our trailer. 


Shannon, Scott

Green Screen filming

We will be filming the majority of our trailer using the green screen on December 1st and we have booked the studio for during our lesson time. We will be getting our actors in and after we have got all the footage we need we will be getting our photographs for our ancillary task.


In the following lessons we will be editing our footage together with the footage we already have of our audience, creating our T.V. listings magazine cover and poster.


Shannon

Our logo

We took extra time outside lesson, during college hours to get together and design a logo and the ending title for our trailer. We used Live Type to create our logo. We made a first draft which looked like this:

First Draft

After receving some feedback on it from various people in our class and our teacher, we decided to change the font and colour of our text because they felt that these were not suitable or appealing to our target audience. However everyone we talked to about our logo said that they liked the background and so we have decided to keep that. We are also adding the E4 logo to our final logo design as a way to make it look authentic.
Final



This is our final logo design and the feedback we have received on it is good. The people whose opinions we asked said that the colour and font were much more suitable for our target audience. We intend to place this at the end of our trailer.

Shannon, Scott, Hawa

Background Trial

We made a background to place behind our characters for the trailer. We shot some footage in order to see  what it really looked like and what changes we had to make.

Instead of using this background we have decided to make it look less fancy and are opting to just have a simple one wall background. We have also noticed that the blues are a bit too bold and distracting from the subject and therefore we have decided to tone down the blues in the background.

Shannon, Scott, Hawa

Progress Report-Hawa

On Friday 19th november at 12.15 we had booked the college theatre to film the audiences as that was the only time available we could get with the audiences. We had to take long shots and close ups on them whilst we made them shout various comments for our trailer. For our trailer the the casting characters are Shannon and Scott, therefore when shooting the stage shots i''l be handling the camera the most so Shannon and  Scott did most of the audeince shots. I helped Shannon handle the camera.

Hawa

Demographic and Psychographic profiling in relation to our target audience

Demographic profiling

This involves separating people into social classes. This is based on certain criteria on which separates people.

• Gender: We are mainly looking to target females as the majority of people who watch soap operas are female, but we also hope it will appeal to male audiences. 
• Race: We are primarily targeting caucasians but we hope to represent other ethnicities in our trailer such as muslims. This is so that our audience is not alienated.
• Age: We are looking at targeting teenagers to people in their mid-twenties. So our target age range is between 16-25. This is because our brand identity is going to be similar to that of Hollyoaks which has a similar target audience.
• Socio-Economic Status: Since our age range is 16-25 and the majority of these people will most likely be in full time education or starting a career we are primarily targeting groups C2-E

Uses and Gratifications Theory

This theory is used to understand why people like media texts as they offer a wide range of fulfilling experiences.There are four reasons in this theory given by Katz, Blumler and Grevitch. McQuale in 1983 stated in relation to this theory that the audience is active and they use the media to gratify their needs. The reasons given are:

• Personal Relationships - The audeince talk and discuss the media text which is beneficial as it will help reach a wider audience. Some issues focused on in the soap will prompt debate and discussion.
• Personal Identity - The audience use media texts to discover who they are. They generally identify with particular stars and characters. In our soap we hope that the audience will be able to identify with our characters as the particular issues we  are tackling effect so many of the general public and therefore they will be able to relate to the characters.
• Escapism - This helps the audience to escape the reality of every day life using the soap as a form of entertainment, a way to relax and fill some time.
• Surveillance - This helps the audience to gather information to satisfy their curiousity and learn how to deal with certain issues within their life which a character may be going through in the soap through watching them.

Young and Rubicam
This theory identified four main groups of people based on there characteristics. These are:

• Mainstreamers - This concerns the majority of the audience and they enjoy familiarity and security so that they are not disappointed. They tend to respond to the bigger brands as they know they are reliable and trustworthy.
• Reformers - This concerns people who want to make the world a better place. They are independent and socially aware
• Aspirers - This concerns people who want to achieve the best they can and reach a higher status. They like things which are modern and trendy.
• Succeeders - This concerns people who have reached a high status and they enjoy being in control and enjoy to have the latest product

Our soap will mainly be aimed towards mainstreamers because they enjoy having a set routine and as we want our soap to be popular with a lot of people mainstreamers would be ideal as routine is important to their lifestyle. As they also like big brands and security, and are already familiar with soap operas they know that soaps are trustworthy, secure and offer familiarity due to the fact that soaps tackle issues common in society and are set around family and familiar places such as the pub and home.

Shannon

Target Audience

Using the results of our questionnaire we found that more adult working age (25-45) watched soap operas such as Coronation Street, EastEnders and Emmerdale.
Younger people that are students or just entering employment (16-24) showed interest in watching soaps that targeted issues such as homosexuality, teenage pregnancy, STD and discrimination. Members of this group that watched soaps were more interested in soaps like Hollyoaks. For this reason we have decided that we would like to create a soap aimed towards the younger generation. We came to the decision that we would include two of the four issues that the 16-24 group were interested in seeing soap operas tackle and chose to incorporate the issues of teen pregnancy and homosexuality into our trailer especially the issue of homosexuality which has been a very prominant issue within all the soaps in recent months.

Shannon, Scott, Hawa

Feedback 15.11.10

Well done team! You are continuing to work hard here and you seem to be very well organises. I have noticed that you have some unpublished posts so as soon as you can complete and post them do.

I know you are filming the audience this week but when are you filming the rest? You need to book the studio for this and arrange it with your actors. In the meantime, you can use the lesson time to create the studio setting for the talk show. Have a word with Mike if you feel you need more help with this. I am not in tomorrow but the lesson will still be held. Mike will open the classroom for you so that you can get on with your work.

Mrs A

StoryBoard

This is the story board we created together. Hawa drew it and scanned this in, & Scott made it lighter.

Hawa

Footage of our audience.

We have booked the theatre at St Mary's College for 12:15 - 1:00 on Friday 19th November in order to get the footage we need of our audience. As this is during college hours our teacher has agreed to let us use her class as our audience.
We will be filming our audience cheering and clapping, booing, and chanting phrases including "DNA", "FIGHT" and "JAMIE". During these shots we envision them standing up on their feet with their arms in the air. We will also have our audience using sound effects such as "oooh", "ahh" and gasping.
We will also be getting a wide variety of shots of our audience. We will be getting several panning shots from left to right of our audience from different distances (Long shots, medium shot and close ups), we will have close ups on several of the audience members faces and they wil be portraying looks of shock and horror.
We have decided to use these shots as if you look at The audience in The Jeremy Kyle Show and The Jerry Springer Show you see many of these types of shots of the audience used and we want the trailer to feel as authentic as possible as a talk show.
We will be ensuring that we film each of our shots from different angles so that we have more than enough footage and if we find that one shot doesn't quite work as well as we hoped we will have others to choose from.

Shannon

Synopsis of soap opera trailer

After further discussion within our group we have decided to do our trailer in the style of Jeremy Kyle and Jerry Springer.
The story we will be trying to convey in our soap will be that a boy has impregnated a girl during a drunken one night stand however he is in a long term relationship with his boyfriend. 
The guy is denying that he is the father and the girl wants him to admit he fathered the child and the guy's boyfriend is demanding a DNA test so he can prove his boyfriend is not the father.
The girl is just 18 and the guy is 25. 
In order to convey this we thought that it would be a good idea to set it up in the style of a talk show that is controversial just like the Jeremy Kyle and The Jerry Springer show.
By using controversial ideas we will be able to build tension at our audience as we can make use of comedy by doing outrageous things.

This is an image from the google which shows The Jeremy Kyle show with the audience in the back. Because our soap opera trailer is going to be some thing like this, we will need an audience in the back too, to give it more enthusiasm and make it appear to be more authentic as a talk show. 

Shannon, Scott, Hawa

Feedback 8.11.10

Well done guys, there is some good work here. You are clearly pulling together as a group and have developed some good ideas for the project.

I think you need to work on your synopsis a little more and the storyboard needs work. There seems to be no real range of shots used in the sequence. Please see me in the next lesson and I'll talk you through the issues with this.

You also need to get your casting and location shots on the blog asap. Remember to book the theatre with the Performing Arts technician. It is used frequently throughout the week for lessons and also after college so don't assume it will be available for your use when you need it. You will also need to arrnage to get some assistance from the technician with the lighting. If you let me know when you intend to film your audience in there then I will arrange to be there with you. You also obviously need to get an audience!

You need to see Mike (media technician) about creating the studio background on photoshop. Perhaps you could arrange for him to give you some help/advice during your workshop time one evening this week?

Anyway, keep up the hard work!

Mrs Abell

StoryBoard Shots

There will be onstant non-diegetic music from shot 1- shot 4.

Shot 1: Establishing shot is a panning long shot of the audience with diegetic cheering and clapping. We decided to use this as the establishing shot because it is a very common opening shot in talk shows such as Jerry Springer and Jeremy Kyle.

Shot 2: Mid shot of the audience whilst clapping. We put studio lighting on our audience so that they will be seen clearly.

Shot 3: Close up on an audience member with constant clapping in the background. We will be using this type of shot because in our research of the talk show genre there were lots of different shots of the audience in the establishing sequence.

Shot 4: Jamie will walk onto the stage, there will be a panning long shot to show the stage. There will be diegetic clapping.  As Jamie reaches centre stage the non diegetic music cuts out.  Jamie thanks the audience for coming to the show.

Shot 5: Close up on Jamie Spicer as he introduces the issue at hand. At the bottom of the screen in the centre there will be the logo accompanied by a white text to the right of the logo saying "My baby daddy's gay".


Shot 6: Close up on Geoffrey and Marco. This will serve to convey to the viewing audience that they are together and make up a part of one side of the argument.

Shot 7: Close up on Stacey's face. This will introduce the accusing Stacey and will convey to the audience the other side of the argument.

Shot 8: A medium shot of Stacey pushing Geoffrey whilst he's pulling Stacey's hair. This scene will be added to emphasize the seriousness of the situation.

Shot 9: Close up on Geoffrey's face whilst Stacey slaps him. This will show us the reaction Geoffrey gives to us after he has been slapped.

Shot 10: Long shot of the audience shouting fight. This will be added to help convey the talk show style of our commercial as the audience is used to aggravate the audience.

Shot 11: Over the shoulder mid-shot of Geoffrey and Marco kissing. Diegetic ooh-ing and ahh-ing.

Shot 12: There is a Mid-shot of Geoffrey and Stacey shouting curses at each other. E.g. Bitch, town bicycle, dick and freak of nature.

Shot 13: Close up of Jamie Spicer. Diegetic sound "Here are the DNA test results."

Shot 14: Long shot of the audience chanting DNA.

Shot 15: Split screen of Geoffrey and Marco on one side and stacey on the other. Diegetic sound of Jamie saying  "And the results show that....."

Shot 16: Goes to logo. Non-diegetic sound "Find out on Spicer's Life... Out soon."

Hawa Scott Shannon

Equipment & Technologies being used

For our soap opera trailer we will be using various pieces of equipment and technology.

Hardware

• Green Screen - We will be using this to show the background of the studio where our trailer will be primarily set.
• Camcorder - We will be using this to capture takes of our scenes.
• Mac - We will be using the mac to create, store and edit our trailer. It also allows us access to the internet for secondary research and to access our blogs.
• Lights - We will be using the lights to light our scenes appropriately light our scenes so that they will look clean, crisp, clear and professional.
• Cameras - We will be using it to take photos for our ancillary task. We are going to have photos at the end of trailer as well.
• Scanner - We will be printing many sheets for our research, planning and research.
• Printer - This will be used to print pieces of work that will be needed to be scanned.

Software

• InDesign - Will be using for our ancillary task for the poster and the cover of the TV guide.
• Photoshop - Will be using photoshop for the editing of images before they go into InDesign.
• Final Cut - Will be used to sort out the editing and compiling of our commercial.
• Microsoft Word - Used to create prototypes for assignments or blog pots such as our questionnaire.
• Microsoft Publisher - Used to create our questionnaire and other assignments.
• Microsoft Excel - Used to compile the results into a visual format such as pie charts for easier analysing of primary data and it will be useful for explaining our results.
• Macromedia Fireworks: used for alternative image editing for simple tasks such as the spider diagram for our initial ideas.
• Mac Operation System - Used in the macs and gives us access to files we store.

Shannon, Scott

Institution

E4 is a spin off channel from channel 4 for the younger generation. This channel is a freeview channel so it is easily accessible to students who own a tv. E4 shows a variety of progammes made and aimed for teenagers such as The Inbetweeners, Family Guy, 90210, Glee, Skins, Ugly Betty and One Tree Hill. However E4 also shows programmes that both students and people who are over 25 years old would find interesting such as Desperate Housewives, Scrubs and Friends.
E4 personally states that they only show the 'finest telly' shows.


Ideally our soap would be shown at either 8 or 9pm in the evening preferably on Mondays and Wednesdays.


Shannon

Feedback 1.11.10

Some good work here - well done. Some points to consider:

The post on demographic and psychographic profiling - you shouldn't just be lissting theories, you need to apply them to your work. I.e. Use GRASS to outline who youyr target audience are for your project. Every time you use a theory or anlayse a media text, you must relate what you have learnt to your project and your plans for it as they develop. Do not simply describe theories - this will not earn you marks.

Also, you only need one post that outlines the genre conventions - there are three that all say the same thing here! You should have three analyses (one each) and these should be very detailed. You also need to be refelcting on what you have learnt from doing these analyses. Hasv they given you any ideas for your own trailer.

You need to complete all research and planning asap. This should have been completed by now so that uyou can start production this week. In lessons, you will be doing all the chromakey and lighting training etc so you may finalise you rplanning. Any incomplete research should be completed for homework or in workshop time. Don't forgte to include the primary research in to target audience. Upload your questionnaire using scribd and then produce graphs and charts etc to display your results. Ensure that you evaluate the results and reflect on what you have learnt that you can use in your planning.

Any other problems/questions then let me know.

Mrs A